Advertising: Concept and Copy (Second Edition)
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US$16.00
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by kollmann-elektro.de
Free 30-day returns Details
Product details
| Management number | 237121098 | Release Date | 2026/07/10 | List Price | US$16.00 | Model Number | 237121098 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. Read more
| ASIN | B016LATHEW |
|---|---|
| XRay | Not Enabled |
| Format | Print Replica |
| ISBN13 | 978-0393733761 |
| Edition | 2nd |
| Language | English |
| File size | 18.9 MB |
| Page Flip | Not Enabled |
| Publisher | W. W. Norton & Company |
| Word Wise | Not Enabled |
| Print length | 256 pages |
| Accessibility | Learn more |
| Publication date | September 26, 2011 |
| Enhanced typesetting | Not Enabled |
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